Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases.Ī mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems. Track email campaign KPIs such as delivery rates, click-to-open rates, and unsubscribe rates in charts and graphs.Ĭonsiderations when purchasing email marketing softwareīusinesses should consider integrating their email marketing tools with their existing CRM solution and look for systems that offer this functionality. Users can select templates based on theme, layout, or campaign type. Users can send emails to the entire list or specific groups within a database, and export contact lists as CSV or XLSX files.Ĭustomise built-in email templates with your company's logo/branding using a drag-and-drop editor. Include your business' registered, physical address as well as a proper opt-out mechanism.Ĭreate email address lists and groups based on contact types. Give users subscribe and unsubscribe options for each email.Ĭontain misleading headers or deceptive subject lines, and Send promotional and other marketing emails to a large group of recipients and ensure correct delivery. Some email marketing tools integrate with CRM software and/or other systems to automatically retrieve customer and lead data. Store information about email subscribers, leads, and customers in a centralised location.
Typical features of email marketing software This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns. Through email marketing platforms, businesses can track the effectiveness of each campaign by analysing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate. Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options. Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience. Users can address each customer by name, personalise subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information. The benefits of email marketing platformsĮmail marketing software lets businesses customise messages for unique audiences based on their interests, location, purchase behaviour, and more. Streamline customer relationship management efforts They can be used to strengthen brand recognition, announce new product launches, and promote services.Įmail marketing tools help marketing teams: These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. Automates email communication between a business and its prospects and customers.